Social Media Specialist

Job Summary

The Social Media Specialist is a social media expert; responsible for growing and engaging NexRep’s network of current and prospective agents; driving brand awareness among prospective clients; and managing all social listening needs.

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Essential Functions

• Increase engagement, follower, and sign-ups across all channels
• Develop, build, and manage NexRep agent social community
• Ensure all social media content is consistent with branding, positioning, voice, and messaging
• Manage organic social media and content calendars
• Actively monitor social channels for key issues and post timely key customer updates
• Track and measure success of programs and communicate results to support recommendations for future programs
• Be an expert, staying up to date on social trends and providing recommendations on social executions for marketing campaigns
• Drive creative innovation that creates breakthrough conversations about our brand and products
• Leverage messaging, content, promotions, press, to build earned media presence

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Position Requirements

• Bachelor’s degree in marketing, communications, advertising, English, or a related field
• 3+ years of experience in social media, content marketing, communications
• Extensive knowledge of Facebook, Twitter, Instagram, LinkedIn and other relevant social media networks
• Demonstrated success of social/content campaigns and programs that have helped drive lead acquisition, affinity, and relevance for brands
• A mastery for storytelling and community building via written and visual communication
• Ability to work on multiple tasks and projects at the same time while maintaining attention to detail
• Ability to identify strategic and creative social media collaborations
• Experience with social media/networking platforms and tools:
  • Design tools (Canva, Photoshop, etc.)
  • Monitoring tools and experience with social listening (Brandwatch, Brand24, etc.)
  • Content management and analytics tools (Google Analytics, Sprout Social, etc.)

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Hours & Travel

We offer a flexible office culture, with the expectation that most work will be completed Monday-Friday during daytime hours. Limited evening, weekend, and holiday hours may be required to meet client needs. Some travel may occasionally be required, up to 10% of the time.

This will be a remote work position for as long as social distancing is recommended due to COVID-19.

This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee.